Adex

ADeX - Marketing Platform

ADeX, Our highly robust Marketing Platform enables and empowers enterprises to send messages to a customer with a single click. ADeX provides a complete marketing automation platform. Advance data modelling which provides unique feature of personalization and relevance. ADeX provides unique platform from which you can send SMS, Email and OBD to end customers. A unique Role-based platform, which allows you to monitor your campaigns for better ROI. Credit based system for better monetization. Easy to use interface with in-built DND scrubbing. Smart system, which allows you to promote to right customers.

Key Benefits - Adex

Key Features

Personalized Notifications

Make your users feel special with personalization. Send customized SMS/Email to your subscribers that address them with their names. Send personalized messages to your customers by adding customer-specific information to your SMS/Email. For e.g. Increase your click-rate by adding your customers’ first name in your SMS/Email or get their attention by including their favourite brand.

Powerful Segmentation

Group your subscribers based on their website activities such as pages visited, products viewed, products added to cart and more. You can also segment them based on their device types, locations, etc. and send them targeted SMS/Email/OBD to increase better user engagement. With audience segmentation, you can get up to 60% higher click rates and that is what our customers has experienced.

Smart In-App Notification

You can send either SMS or in-app notification if the user is registered. SMART system will scrub the numbers and provide the alternate to SMS as well.

DND Scrubbing

Inbuilt DND scrubbing, which segregate the DND numbers and notify the count before sending.

Predefined Templates

10 Predefined templates, which can be readily used. Templates are based on industry segments and can be customized according to requirement.

Real Time Reporting

Measure and analyse the performance of your push notification campaigns in real-time. Track your ROI from Email/SMS/OBD based on parameters such as delivery rate, click-rate and the conversion rate for your campaign.

Prioritization and TPS Management

You can set priority of various campaigns and can manage TPS of each campaign. Use the system the way you want. ADeX provide flexible ecosystem, which is easy to use and customizable as per need of business.

Transaction SMS or Email

Send transaction notification via SMS or email. ADex can be configured easily with your existing system.

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